The Oregon Women's Report - Women's News from Oregon

October 23, 2010

Don’t Spend a lot of money on your first Business Cards!
By Sweet Dreams Weddings and Events
Portland,

When I first started out as a wedding planner, I designed my own business cards on Vista Print they were ok. Then as my business grew I created a brand for my business. I then hired a graphic artist to create my business cards, letterhead, note cards, mailing labels and envelopes, and a website to tie it all together. A few years later I did it all again. With the all the artwork and printing that goes into updating your materials, I’ve spent thousands of dollars. I want you to learn from my mistakes. Your first business card will probably not be your last, so don’t spend a lot of money on them.

You want your card to be neat and professional but it doesn’t have to be a work of art, you want people to hire you not your graphic artist. But it does need to speak of your business and what you do. I’ve seen cards from some wedding professionals who have used very fancy fonts that were almost illegible, don’t do this. Keep it clean lined and simple, be very careful when you select colors; dark backgrounds with contact information in a light color are more difficult to read than dark on light. You want a clean professional look to your marketing materials. I hope this information is helpful to you.

Happy Planning!

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